Project Experience

While I and my clients prefer to keep their names confidential, chances are you’ve likely heard of a lot of them before.   But this is a list of the types of projects I’ve done over the years:

  • Client Specialties: Healthcare, Insurance, Residential Real Estate, Commercial Real Estate, Resorts and Tourism, Construction, Communications, Transportation, Consumer Packaged Goods, Retail Establishments, Restaurants, Membership Organizations, Education, Government, Industrial Products, Community Improvement Districts
  • Consumer Research: Taste tests, Package tests, Brand awareness and image studies, Advertising pre/post tracking, placement and recall, Product preferences, Decision making criteria and trade-offs, Customer satisfaction, Ethnography, Voice of the Customer (VOC), Net Promoter, Secure Customer, What Customers Want, Stated vs. Derived, Gap analysis, Secret shopping
  • Business-to-Business Research: Customer profiling, Buyer behavior traits and key motivations, Trier-rejector and Competitive analyses,  Psycho-graphics and Market segmentation, Company impressions, New product development, Employee satisfaction, Go-to-Market Strategy development