I resolved this year to make a resolution that I knew I could keep. After much serious thought, for 2013, I resolve to wear necklaces that match my outfits when I go to a client meeting – an effort to look polished and complete, to look as if I actually put as much thought and care into my appearance as I do my presentations. Of course my family said that was a not a “real” resolution, and my husband noted how much money it was going to cost him for me to go buy said necklaces, but here it is, the middle of January, and I’m three for three. Three different necklaces with three different outfits for three different client meetings. How many of you can say you are batting 100% in your resolutions this far into the new year? Yeah, that’s what I thought. So, my strategy is working a bit more effectively than the naysayers thought two weeks ago when I first made my announcement. Boo-yah!
In light of this success, I thought I would now come up with a resolution that you could just as easily execute, yet come away with my same feeling of accomplishment at the end of the day (or month or year). I think you should resolve to do market research in 2013. Just one project. It doesn’t have to be anything big. Just a nibble around the edges of your customer base or product line. My prediction is that you will become so enamored with the process and the outcome, you will come back for more. And more.
According to everyone’s favorite go-to resource on the Internet — otherwise known as Wikipedia — market research is defined as “the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making.” It goes on to further explain, “market research is for discovering what people want, need, or believe. It can also involve discovering how they act. Once that research is completed, it can be used to determine how to market your product.” All of that is really just a fancy way of saying that market research can help you understand more about your customers, your product or your service so that you can most efficiently make beaucoup bucks (that’s “boo-koo” for you non-French folks), many times without having to make massive changes to the way you or your company does things. Sometimes the smallest tweaks can have a huge impact on your bottom line. Sometimes you are just too close to see it, but your customers will be more than happy to shed that little light. And I’ll be more than happy to help you turn that little light into a lot of green. I might even find a necklace to match it.